Kool Cigarettes
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Kool Cigarettes were Launched in 1933, Kool was the first menthol brand to gain nationwide distribution in the USA and this cigarette quickly became one of the world's most famous menthol cigarettes. Kool Cigarettes are very distinctive among menthol cigarettes because this cigarettes delivers an intense menthol smoking experience that is bold and smooth. Kool Cigarettes achieves the perfect balance of a very rich tobacco taste by combining specially blended tobaccos with the fresh flavor that comes from natural menthol. The mixing of this specialty tobacco and menthol is symbolized by the interlocking "O's" in the Kool cigarettes' logo, which are present today in much the same form as on the original packaging when
Kool first came out.
Kool Cigarettes' image and brand are demonstrated through dynamic advertising and relevant lifestyle programs, which continue to drive its position as a leading premium brand. Kool Cigarettes celebrate the positively charged energy created by diverse cultures, music and styles, and the
Kool brand draws its energy and inspiration from the intensity of vibrant, urban life. Kool captures a sense of boldness, confidence and self-expression combining it into a unique smoking experience.
KOOL is a brand of cigarettes that has marketed itself towards the "sophisticated man". As a menthol flavored cigarette, the rough taste of tobacco is dulled as the menthol numbs the mouth, allowing for a smoother inhalation.
Kool cigarette advertising began with the character of "Willie" the penguin who was portrayed as several different professions, among which are a doctor and a soldier. In the late 1950s the image of the cartoon penguin was no longer used, and Kool instead began marketing their cigarettes by linking the cool taste of menthol to cool outdoor scenes portraying water or snow. In the newest Kool ads, the teen population is the focus and male/female encounters and musical and automotive references are prominent.
The major competitor of KOOL is known to be Newport. Market statistics suggest that KOOL is less popular than Newport, which is in the top three favored American brands. KOOL proclaims itself to be the "House of Menthol".
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